Elemental

Is your business model ready for a net-positive future?

Most organisations have sustainability ambitions. Fewer have translated them into a business model, roadmap, and way of working that creates value for the business, people, and planet.

Take the 7-minute scan to discover where your organisation is strong, where value is leaking, and what your next strategic move should be.

Certified B Corporation
Tony's ChocolonelyL'OréalNovartisOdidoElhoNyenrodeGemeente AmsterdamReukemaTony's ChocolonelyL'OréalNovartisOdidoElhoNyenrodeGemeente AmsterdamReukema

/ the problem we solve

Most strategies never get moving.

We design strategy that connects people, mission and momentum — so ambition becomes visible in daily choices and concrete impact.

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Strategy stuck in slides

Beautiful decks, little movement. Teams don't know what to start with tomorrow.

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Mission without momentum

The ambition is clear, but daily choices and governance don't follow.

03

Change that doesn't stick

External programs end, old patterns return. No one feels ownership.

/ how we help

All services.

We provide sustainability strategy and transformation expertise to accelerate your journey from ambition to positive impact.

client stories

What our clients say.

The energy and concreteness Elemental brings is unprecedented. It helped us to start with our strategy directly.
Novartis

/ who we are

We make strategy, and help organisations create impact.

We face a choice: continue on the path of unlimited economic growth, or take a new road where everyone contributes to a sustainable and inclusive society. Elemental feels responsible for this critical transition.

read more about us →
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Dedicated strategy makers, strategy doers and colleagues

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Clients have worked with us to create their positive impact

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Years of experience in strategy, innovation and transformation

AMS

A strategy agency, based in Amsterdam Zuidoost

/ The people

Meet our team.

Strategy makers, designers and doers — based in Amsterdam Zuidoost, working with clients across Europe.

Hugo Polman

Hugo Polman

Strategy designer

Roxanne van Rijn

Roxanne van Rijn

Strategy designer

Carlijn Tempelaars

Carlijn Tempelaars

Strategy designer

Jannejoos Krekel

Jannejoos Krekel

Strategy designer

Rosanne Everts

Rosanne Everts

Strategy designer

Joséphine van Klaveren

Joséphine van Klaveren

Strategy designer

Emiliek den Hollander – Noteboom

Emiliek den Hollander – Noteboom

Strategy designer

Sanne van der Linden

Sanne van der Linden

Strategy designer

Laura van der Linden

Laura van der Linden

Strategy designer

Emma Boeschoten

Emma Boeschoten

Strategy designer

Pieter van der Boog

Pieter van der Boog

Strategy designer

Anouk Blanken

Anouk Blanken

Strategy designer

Marco Hoekstra

Marco Hoekstra

Strategy designer

Taetske Dekker

Taetske Dekker

Strategy designer

Pascal van de Poll

Pascal van de Poll

Strategy designer

Marloes de Wildt

Marloes de Wildt

Strategy designer

Anne-Lies Dubel de Jong

Anne-Lies Dubel de Jong

Strategy designer

Isa Damen

Isa Damen

Strategy designer

Justin van der Starre

Justin van der Starre

Strategy designer

Ferry van Halem

Ferry van Halem

Strategy designer

/ sustainable business model readiness scan

Find your biggest strategy-to-impact gap.

Take the 7-minute Sustainable Business Model Readiness Scan and receive your organisation's impact strategy score.